The best fitness plan is the one you can stick with.

Most programs expect 4-5 workouts a week leaving no time for real life chaos. But for busy women over 40, that’s a fast track to quitting, not lasting strength.

Simple Strength Membership

helps you build strength you can feel and keep up with, in just two workouts per week.

Try FREE for 7 Days

See what’s inside the App:

Program Tab:

The Two Workout Strength Solution

Workouts that are like a class with friends.

⭐ Fresh program every month – Two follow-along workouts per week (25 minutes each) with a monthly set of full body focus exercises
⭐ Two trainers in every workout guiding you with level-friendly options, fun banter and motivation
⭐ Follow a clear plan, starting at workout 1 and complete all 8 workouts each month. Your progress is tracked automatically, just open the app and press play
⭐ Each workout gradually increases in challenge, so you get stronger bit by bit without constantly upping your weights
⭐ Add-on workouts: Mobility, Cardio Express, Warm Up & Stretch
⭐ Exercise demos and strength training tips
⭐ Celebrate your progress with a monthly completion certificate

Community Tab:

The Simple Strength Community

Your community of women to share wins, struggles and feel supported.

🤍 Personal coaching from Erin & Amelia: ask questions anytime and get expert answers, including videos and voice notes
🤍 Encouragement & accountability check-ins, social chat, online meet-ups, prompts, and a bit of fun
🤍 Private and off social media

Instant Access to Exclusive Membership

$24 NZD/month

Cancel easily within your profile.

Available Worldwide

Try FREE For 7 Days

"My confidence and self acceptance of my body have changed for the better in huge ways. I am proud of what my body can do instead of being unkind to myself.

I have put my health and my needs first, made time for me. It's so easy to lose yourself and ignore your needs, but SS fits in!

Feeling strong is more than physical. It's a whole mindset that includes how you feel about yourself, how capable you feel your body is and how confident you are to achieve new things."

Katie

United Kingdom

You will NOT find a confusing library of options you have to figure out...

Start at workout #1 and follow the plan. No decision fatigue, no guessing.

“This sounds great, but I’ve tried before and never stuck with it.”

It’s not you, it’s because most programs are too intense, too overwhelming and have no real support.

Life is hectic and that's exactly why Simple Strength is different.

It’s designed for women over 40 who want to feel strong again, without turning their life upside down. Just two 25 minute workouts a week is enough to change how you feel about your body. You don’t have to figure it out, it’s tried, tested, and it works.

This is a clear, doable plan that meets you where you are and helps you stay consistent.

“This sounds great, but I’ve tried before and never stuck with it.”

We get it. It’s not you. It’s how most programs are built, too intense, too overwhelming, and no real support.

Simple Strength is different.

It’s for women over 40 who want to feel strong again, without flipping their life upside down.

Just two or three 25 minute workouts a week, expert guidance, and a community of women who actually get it. You don’t have to figure it out alone.

No guilt. No pressure. Just a clear, doable path that meets you where you are, and helps you stay consistent.

You’re not too late. You’re right on time.

Start FREE Trial

Get ready to enjoy movement again, with a structured program that takes the guesswork out of everything.

No more wondering what to do.

No random YouTube scrolls.

No trying to catch up or start over.

Your plan is clear.

✓ Start at workout #1.

✓Move through at your pace.

✓Pick up where you left off.

✓Build strength and momentum week by week

You’ll feel the difference.

💪 Everyday things feel easier.

💪You’re standing taller, moving better, and feeling proud.

💪You're surprised how much strength you've actually built.

The best part?

This time, you’re sticking with it!

Building strength for life, knowing how to come back after time away, leaning on support when you need it, and loving the feeling of strength.