Right now is the perfect time.
Simple Strength helps women over 40 finally stay consistent.
Don't stay stuck trying to do more, now's the time to focus on what matters.
Make life better with strength.
Strength Builder Program
$24 NZD/month
Until cancelled. Available worldwide.
New Program Every Month. Fresh workouts, new focus.
✓ 9 Guided Workouts
Just press play and workout with us.
✓ Mobility, Stretch & Warm-Up
Move better. Recover faster.
✓ Supportive Community
Connect and stay on track.
✓ Technique Tutorials
We break it down, so you train safely.
✓ Expert Coaching
Real support from personal trainers who get women over 40.
✓ Progress Tracker
Start at workout #1 and tick off as you go.
✓ All Fitness Levels
Just starting or finding your rhythm, we’ve got you.
“This all sounds great... but I’ve tried before and never stuck with it.”
We hear this all the time, but it’s not about your willpower. It's that most fitness programs promise quick results, throw librarys of random workouts at you, and leave you without community support, expert guidance or lasting change.
Simple Strength is Different.
You won’t find intense challenges, unrealistic expectations, or “no pain, no gain” attitudes here. Instead, you’ll find a program that meets you where you are and helps you build lasting strength in a way that actually works for your life.
✓ Personal Trainers who understand the body changes, mental load and the pressure to do it all. We get you.
✓ Workouts that fit your week not a fantasy schedule. Just two strength workouts a week (with an optional third) and an active lifestyle. It’s realistic, consistent, and never overwhelming.
✓ A habit-first approach that isn’t pushing harder, but building routines that feel good. We don’t just give you workouts; we help you make movement part of your life.
✓ Progress you can actually feel. More strength, less stiffness. Better sleep. More energy. Clothes that fit better. And most importantly, feeling good about yourself again.
✓ No guilt, no wondering what to do next. Missed a workout? Just pick up where you left off. Follow a clear path to progress that's flexible and forgiving, because that’s real life.
✓ Support that keeps you going. You’re part of a community of women who also get it, plus expert coaching to guide you when you need it. You’re never doing this alone again.
Can You See Yourself in This Community?
The Simple Strength Club is more than a bonus, it’s the backbone of your success.
When you join, you get access to our private members only space. Away from social media, full of real women over 40, just like you, committed to feeling stronger and staying consistent.
Why does it matter?
Because without support, most people give up.
But in here, you’ll have:
✓ Erin & Amelia in your DMs when you need help
✓ Accountability that actually feels good
✓ Encouragement when motivation dips
This is how you stick with it.
Because when you're part of a community that shows up, you will too.
Get ready to enjoy movement again, with a structured program that takes the guesswork out of everything.
No more wondering what to do. No random YouTube scrolls. No trying to catch up or start over.
Your plan is clear.
✓ Start at workout #1.
✓Move through at your pace.
✓Pick up where you left off.
✓Build strength and momentum week by week
You’ll feel the difference.
💪 Everyday things feel easier.
💪You’re standing taller, moving better, and feeling proud.
💪You're surprised how much strength you've actually built.
The best part?
You'll want to keep going.
Because this time it's not about perfection, it's about progress you can feel. And with a supportive community behind you, you won't just stick with it, we'll own it together.
If you are ready to take action,
now is your time to shine!
Let’s see how Simple Strength can help you get stronger.
New to resistance training?
We help you learn the basics, build confidence, and reconnect with your body - and we are always available to answer questions and provide support in the Simple Strength Club.
Using: Bodyweight and light dumbbells 1-2kg.
Focusing on: Form and movement.
Have some experience?
You’re ready to solidify resistance training into your routine, with the reassurance of a balanced program.
Using: Light dumbbells plus a second pair 5-8kg.
Focusing on: Habits, progress, and consistency.
Ready to lift heavy?
You’re comfortable with resistance training and ready to challenge yourself while maintaining control and consistency. This is where it gets really fun!
Using: Dumbbells ranging from 3-10kg + pairs
Focusing on: Progressing your strength.
