You’ve noticed the changes..
Everyday things feel harder than they used to. Your body isn’t as strong, your energy’s not where it once was and you’re ready to do something about it.
But this time, it needs to actually work around your life now.
..but you’ve tried before. Staying consistent is hard.
So how do you get fitness to fit into your busy schedule without it being overwhelming, but still puts you back in control of your health?
You don’t need hours in the gym. You need a plan that works.
Simple Strength is built for women over 40.
If you want a clear plan, real support, and a way to get strong that actually fits your life..
THIS IS IT.
✓ You’ll get 25 minute, effective strength workouts, plus mobility and daily movement to boost energy and build strength that lasts.
✓ A plan that fits your life. No pressure, no overwhelm. Just smart, simple habits that fit your life and keep you moving forward.
✓ And you’re not doing it alone. We’re trainers in our 40's too. We understand what works now and what doesn't.
You’re not too late. You’re right on time.
Try FREE For 7 DaysSimple Strength Membership.
Don't stay stuck trying to do more, now's the time to focus on what matters.
Try FREE for 7 Days and see whats possible.
Membership Includes:
New Strength Builder Program loaded every month.
Fresh workouts, new focus.
✓ 9 Guided Workouts. Just press play and workout with us.
✓ Mobility, Stretch & Warm-Up. Move better. Recover faster.
✓ Monthly Planner Templates. Giving you a clear plan each month that fits your schedule and your goals.
✓ Supportive Community. Connect and stay on track.
✓ Technique Tutorials. We break it down, so you train safely.
✓ Expert Coaching. Real support from personal trainers who get women over 40.
✓ Progress Tracker. Start at workout #1 and tick off as you go.
✓ All Fitness Levels. Just starting or finding your rhythm, we’ve got you.
Access to Exclusive Membership
$24 NZD/month
Cancel easily within your profile.
Available Worldwide
Meet the team behind Simple Strength.
Erin and Amelia are qualified personal trainers passionate about real women and real, practical, effective strength.
We’re here to guide you every step of the way, ensuring exercises are performed safely and effectively to deliver great results while building confidence.
Complementing our expertise is our mum Lesley, a retired nurse whose medical background adds valuable insight into health and wellness.
Learn about our storyAre you ready for exercise to become something you look forward to, with a community of women like you?
Joining is simple.
Click ‘Join Now,’ go to the pricing page, set up your account, and dive into membership.
Don't worry about your fitness level or that you're busy and short of time, all you need is 2-3x 30mins each week. Starting without dumbbells is fine.
Follow the simple program.
With video guidance from Erin & Amelia you'll know exactly what to do and how. Each workout builds on the last to create a balanced program month on month.
Grab a pair of 2kg dumbbells when you are ready, and in time a pair of 5kg dumbbells.
Confidence Unleashed.
Over time, you'll notice a real transformation in your strength, not just physically but in how you feel and move through life.
This is the beginning of a long-term, sustainable strength journey that builds excitement for the years ahead. You've got this!
We care about women, and redefining what aging looks like - stronger, healthier & more active than ever.
Activities like walking and yoga are fantastic for overall wellness, but they don’t build the muscle needed for long term health.
