Staying consistent with fitness feels impossible.
“I start but never stick with it.”
“Other women make it work, why can’t I?”
“Why is consistency so hard”
If any of these sounds familiar, you’re not alone.
But it’s not about needing more discipline.
It’s about finding fitness made for you. Something that fits your life, lasts beyond a few weeks, and actually helps you get stronger.
Simple Strength is the program for women over 40 that's doable.
Get stronger month by month no matter what life throws at you.
In your 40's, 50's, 60's or even your 70's it is NEVER too late to build strength and regain confidence in your body.
Try FREE For 7 DaysIt’s your time.
Online and in the App.
Simple Strength Membership gives you the structure to track your progress, the tools to help you stick with it, and a new program every month to keep it fresh.
The Strength Builder Program includes:
✓ 8 Guided Workouts + bonus gym-style workout
✓ Mobility, Stretch & Warm-Up for better movement and recovery
✓ Community for connection and accountability
✓ Support from personal trainers who understand women over 40
✓ Progress Tracker to see your progress as you go
✓ Monthly Planners that fit your schedule and goals
✓ Technique Tutorials to train safely and confidently
✓ Suitable for all fitness levels
✓ Private and secure, off social media
Start today with a 7 day free trial, then
$24 NZD/month
Your first payment is charged after the trial ends, then $24 NZD each month until you cancel. Cancel anytime easily from your profile.
Billed Monthly
Meet the team behind Simple Strength.
We’re sisters, Erin and Amelia, qualified personal trainers passionate about simple strength training for women over 40.
With us, just push play on a workout and we’ll guide you every step. We’re here to answer your questions, cheer you on and help you reach your goals.
And we’re proud to be joined by our mum, Lesley, a retired nurse whose health and wellness background brings even more care and insight to the Simple Strength community.
Learn about our storyAre you ready for exercise to become something you look forward to, with a community of women like you?
Joining is simple.
Click ‘Join Now,’ go to the pricing page, set up your account, and dive into membership.
Don't worry about your fitness level or that you're busy and short of time, all you need is 2-3x 30mins each week. Starting without dumbbells is fine.
Follow the simple program.
With video guidance from Erin & Amelia you'll know exactly what to do and how. Each workout builds on the last to create a balanced program month on month.
Grab a pair of 2kg dumbbells when you are ready, and in time a pair of 5kg dumbbells.
Confidence Unleashed.
Over time, you'll notice a real transformation in your strength, not just physically but in how you feel and move through life.
This is the beginning of a long-term, sustainable strength journey that builds excitement for the years ahead. You've got this!
We care about women building lasting strength, to feel healthier, more confident, and more active in every season.
Activities like walking and yoga are fantastic for overall fitness, but they don’t build the muscle needed for long term health.
