You’ve noticed the changes..
Everyday things feel harder than they used to. Your body isn’t as strong, your energy’s not where it once was and you’re ready to do something about it.
But this time, it needs to work for you. Your life now, and where you’re headed.
But you’ve tried before and really struggle to stay consistent..
So how do you fit fitness into a busy schedule, in a way that isn’t overwhelming, but still puts you back in control of your health?
You don’t need to spend hours in the gym...
You need a plan that works - one built for women over 40.
We take the guesswork out of getting strong:
✓ Workouts that fit your life. Two strength sessions a week, plus mobility and daily movement. Realistic, sustainable, and designed to help you build strength, boost energy, and move with confidence.
✓ A plan that fits your life. No overwhelming time commitment. Just simple habits that keep you progressing.
✓ Guidance from trainers who get it. We’re in our 40s too, we understand your life, your body, and what actually works at this stage.
Right now is the perfect time. Feel strong. Move freely. Stay in control of your health.
Sign me up!"I'm loving Simple Strength"
"I was struggling to get back into exercise and then I broke my ankle which really set me back. I decided to try strength training based on my physio's advice and I'm loving Simple Strength!
Amy & Erin know their stuff. I feel stronger than I have in years. The workouts fly by and I like that I can adjust the weights to listen to my body."
- Shannon
Meet the team behind Simple Strength.
Erin and Amelia are qualified personal trainers passionate about real women and real, practical, effective strength.
We’re here to guide you every step of the way, ensuring exercises are performed safely and effectively to deliver great results while building confidence.
Complementing our expertise is our mum Lesley, a retired nurse whose medical background adds valuable insight into health and wellness.
Learn about our storyAre you ready for exercise to become something you look forward to, with a community of women like you?
Joining is simple.
Click ‘Join Now,’ go to the pricing page, set up your account, and dive into membership.
Don't worry about your fitness level or that you're busy and short of time, all you need is 2-3x 30mins each week. Starting without dumbbells is fine.
Follow the simple program.
With video guidance from Erin & Amelia you'll know exactly what to do and how. Each workout builds on the last to create a balanced program month on month.
Grab a pair of 2kg dumbbells when you are ready, and in time a pair of 5kg dumbbells.
Confidence Unleashed.
Over time, you'll notice a real transformation in your strength, not just physically but in how you feel and move through life.
This is the beginning of a long-term, sustainable strength journey that builds excitement for the years ahead. You've got this!
We care about women, and redefining what aging looks like - stronger, healthier & more active than ever.
Activities like walking and yoga are fantastic for overall wellness, but they don’t build the muscle needed for long term health.
We are creating a movement for every women, taking control with strength.
"Simple Strength is a gift you give to yourself. Just 30 minutes of these clever exercises a few times a week makes one feel energised, stronger, and fulfilled. The exercises are so easy to follow - with no gym commute, no dress code, and no pressure!"
- Susan
"Post menopause, a specialist recommended strength training, but I had no idea what to do. Simple Strength has been great. I love doing classes and now I feel more energised, my clothes fit better, and I’m even sleeping well!"
- Sheena
